Friday, April 19, 2013
COMING SOON FJALLRAVEN is happy to announce that we will be carrying Fjällräven packs later this Spring!

Fjällräven is one of the hottest trending European brands making its way to the States!

About Fjällräven:

In the 1950’s, 14 year-old Åke Nordin from Örnsköldsvik in Northern Sweden spent more time outdoors than indoors. After many long treks in the mountains, Åke decided the backpacks at the time were unsatisfactory and took matters into his own hands by building a wooden frame. This evenly distributed weight across his back so the pack did not end up uneven, pear-shaped, and uncomfortable. It also meant he could carry more weight with ease. Åke’s innovation quickly caught on and in 1960 Fjällräven became the first to commercially make and distribute framed backpacks.

Fjällräven means Arctic Fox in Swedish, honoring the small and highly adaptable predator that lives in the Swedish mountains under the harshest conditions. From the small town of Örnsköldsvik, Fjällräven has now expanded to every corner in the world. The fundamental ideas remain the same; provide functional, durable, and timeless equipment to make the outdoors more enjoyable for all. We continue to find smart, innovative solutions to make every adventure an unforgettable one.

Åke built his first framed Fjallraven backpack in his basement with his mother’s sewing machine. Using strong cotton fabric for the pack, he attached the wooden frame using leather straps and used calfskin for the support straps. Not only was the pack more comfortable and distributed weight evenly, it also increased ventilation between his back and the pack. Soon after, during a trip up North, Åke’s invention caught the attention of the indigenous Sami people who spent weeks at a time high up in the mountains. They asked Åke to build them a backpack and after that a tent. Fjällräven had found its beginning.

About Buckmans

Buckman's Ski and Snowboard Shops began in 1971 and today has retail locations in Ardmore, King of Prussia, Doylestown, Montgomeryville, Whitehall, and Reading, PA. Known for great customer service and quality products, they are the area's leading ski and snowboard shop. Today, Buckman's employs more than 250 people in its six retail stores across suburban Philadelphia, carries the largest inventory of ski and snowboard merchandise and rental equipment in the state of PA, and is family-owned and operated. Its state-of-the-art workshop is the finest on the east coast, covering 3200 sq. ft with over $450,000 worth of tuning equipment.

Additional information can be found by visiting or calling 866.550.1455.