Buckman’s Ski & Snowboard Shop Makes the Best of A Warm Winter
Mild temperatures and lack of natural snow across most of the country turned the winter of 2011–2012 into “the winter that wasn’t.” As temperatures creep up and spring rolls in, everyone at Buckman’s Ski and Snowboard Shop is hoping for a colder winter next year. However, despite the warmer weather, Buckman’s made the best out of this “winter that wasn’t.”
“Events and Customer Appreciation Days were incredibly important to us this year” said Brad Buckman, Senior Vice President & Marketing Director. “During the times when there isn’t natural snow on the ground, people need encouragement to grab their gear and get out to their local mountain. Discount lift ticket prices and unique events are great ways to get people skiing and snowboarding and remind them that local mountains are making plenty of snow!”
One event that was a huge success for Buckman’s was their first ever Flashback Day at Bear Creek Mountain Resort. In celebration of Buckman’s Ski & Snowboard Shop’s 40th Anniversary, they partnered with local mountains to offer $9 lift tickets. Over 800 customers took advantage of the discount lift tickets and headed to Bear Creek Mountain Resort on January 25th. It was a great reason for many people to take the day off work and get back on skis or a snowboard for the first time in years! “We had a group go up to Bear Creek yesterday and Patty Bishop Murphy got back into skiing yesterday after a couple of decades off. Thanks to Buckmans for a great day and a great reason to get on the slopes” – said Christopher Murphy – one of our Bear Creek Flashback Day attendees.
Buckman’s Boulder Bash at Big Boulder Park also had an excellent turn out this year. Boulder Bash is Buckman’s annual slopestyle ski and snowboard competition and this year was sponsored by over 15 brands including Salomon, Salomon Snowboards, Bonfire, K2, K2 Snowboarding, Ride Snowboards, and Line. Close to 100 skiers and snowboarders came out to compete for $5,000 in cash prizes and spectators gathered at the bottom of Love Park to get their hands on some free product. “We were thrilled to have such a large turnout for Boulder Bash this year” said Sarah Webster, Public Relations Coordinator. “Boulder Bash is always our largest on-snow event of the season and it was great to see so many people, competitors and spectators, come out despite the mild winter weather.” Family-owned and operated, Buckman’s has over 40 years of experience and is eastern Pennsylvania’s leading winter sports retailer. Buckman’s Ski Shops and Snowboard Shops primarily sell skis, snowboards, ski apparel, and snowboard apparel for men, women, and kids. Currently, there is a Buckman’s Ski Shop and Snowboard Shop in King of Prussia, Montgomeryville, Ardmore, Doylestown, Whitehall and Reading, PA. Buckman’s also has an online store at www.buckmans.com that services customers across the nation and around the world.